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WHAT IS DIGITAL MARETING?
Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It encompasses a wide range of online marketing activities and techniques that are designed to connect businesses with their customers where they spend a significant amount of their time – on the internet. Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a targeted audience. It encompasses various online tactics and strategies aimed at reaching and engaging potential customers, driving traffic, generating leads, and ultimately, increasing sales and revenue.
Google encourage DIGITAL MARETING?
Yes! Absolutely. Google conduct many digital marketing courses with certificates. They give preferences to beginners from digital marketing.
In this there many sub works are there. We should know what are the types and basics. Many sub terms are there , some of those are following:
Search Engine Optimization (SEO):
The process of optimizing a website or online content to improve its visibility in search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic from search engines like Google. SEO, or Search Engine Optimization, is the process of optimizing a website and its content to improve its visibility and rankings in organic (non-paid) search engine results. It involves various tactics and strategies aimed at increasing the quality and quantity of website traffic from search engines.
Content Marketing:
Creating and distributing valuable, relevant, and consistent content to attract and engage a specific audience. This can include blog posts, videos, infographics, and more. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. Rather than directly promoting products or services, content marketing aims to provide value to consumers by delivering helpful information, solving their problems, or entertaining them.
Social Media Marketing:
Leveraging social media platforms (e.g., Facebook, Instagram, Twitter) to connect with your target audience, build brand awareness, and promote products or services.
Social marketing, also known as social media marketing, is a digital marketing strategy that utilizes social media platforms to promote products, services, or brands and engage with target audiences. Unlike traditional advertising, which often involves one-way communication, social marketing focuses on building relationships and fostering interactions with customers through various social media channels.
Pay-Per-Click (PPC) Advertising:
Running paid advertising campaigns through platforms like Google Ads or social media ads. Advertisers pay a fee each time their ad is clicked.
Influencer Marketing:
Collaborating with influencers in your industry or niche to reach their followers and promote your products or services.
Influencer marketing is a type of social media marketing that involves collaborating with individuals who have a large and engaged following on social media platforms to promote products, services, or brands. These individuals, known as influencers, have established credibility and influence within a specific niche or industry, and their recommendations and endorsements can significantly impact their audience’s purchasing decisions.
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Video Marketing:
Creating and promoting video content to engage and inform your audience. This can include videos on platforms like YouTube, TikTok, or through webinars.
E-commerce Marketing:
Promoting products and services through online marketplaces, such as Amazon or eBay, and optimizing your website for e-commerce transactions.
